René Reif

CEO and COO, PowerCo Canada

René’s career spans more than 30 years of leadership in world-class automotive and manufacturing organizations. He began with Mercedes‑Benz AG in Berlin, progressing from production engineer to manager of engine components and technology. His international experience includes senior assignments in Brazil and executive roles in China with Beijing Benz Automotive and Fujian Daimler Automotive. Throughout his career, René has been recognized for strengthening operations, fostering innovation, and developing high-performing teams across diverse environments. Now as CEO and COO of PowerCo Canada, he brings extensive expertise and strategic vision to lead the organization as it builds the future of electromobility.

All Sessions by René Reif

  • April 9, 2026


  • 1:40 PM  - 2:15 PM
    Canada has long been a powerhouse in the automotive sector, with world-class battery and e-propulsion research, innovative suppliers and a workforce skilled from AI to advanced manufacturing. But global leadership will depend on how effectively those strengths are connected across the full EV value chain. Leaders from across Canada’s ecosystem will discuss the partnerships and alliances that can secure our place in the global EV supply network – from strategic collaborations with international OEMs and Tier 1s to stronger coordination among research institutions, SMEs and established automotive players. Attendees will gain a clearer understanding of what it will take to convert Canada’s advantages into sustained global competitiveness.
    EV Supply Chain & Innovation
    Municipalities & Government
    Where
    Main Stage




Register Now

Qualified Buyer
Free Expo Pass

Limited availability.

For fleet operators, municipalities, carriers, shippers, 3PLs, retailers, REITs and property developers 

Free

Apply Now

  • Access to two days of expo hall
  • 30+ sessions, talks and panels 
  • Test drive electric cars, vans and trucks on 1.8km of real roads
  • Profile in networking database

Expo Pass

Recommended

Full access to Expo hall, main conference programming and test drives for two days.

$359 

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  • Access to two days of expo hall
  • 30+ sessions, talks and panels 
  • Test drive electric cars, vans and trucks on 1.8km of real roads
  • Profile in networking database

EV & Charging Expo
+ kWh Summit
Combo Pass

Includes a ticket to the
EV & Charging Expo on April 8-9 and
the kWh Summit on April 7. 

$659

Register Now

  • Conference pass to the kWh Summit at Hotel X on April 7, including networking breakfast, lunch and breaks 

  • All benefits included in the Expo Pass for the EV & Charging Expo on April 8-9

 

First Nations, Inuk and Métis attendees may access special pricing ($89) using the Indigenous Expo Pass.

Groups of 5+ Expo passes receive 10% off. Groups of 10+ Expo passes receive 15% off. Can not be combined with other offers. Tickets must be assigned at purchase.

The EV & Charging Expo™️ is produced by Electric Autonomy®, the media and events company whose mission is to accelerate the transition to cleaner, safer and more affordable transportation.

Copyright Ⓒ 2026 – ArcAscent Inc. – Electric Autonomy® – All Rights Reserved.

Contact us: expo@electricautonomy.com

April 8-9, 2026 | Hall A, Enercare Centre, Exhibition Place, 100 Princes’ Blvd #1, Toronto, ON M6K 3C3

We acknowledge the land we are meeting on is the traditional territory of many nations, including the Mississaugas of the Credit, the Anishnabeg, the Chippewa, the Haudenosaunee and the Wendat peoples and is now home to many diverse First Nations, Inuit and Métis peoples.

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René Reif