Matt Black is the driving force behind marketing and revenue at Hotel X Toronto, the city’s premier urban resort on the waterfront. With over 20 years in the game, he’s known for turning big ideas into action and building smart strategies that connect with guests and drive results. From tech integrations to brand partnerships, Matt bridges the gap between creativity and performance—making sure every initiative tells a story and delivers impact. Under his leadership, Hotel X Toronto has become a go-to for major events, sports, and entertainment. He’s all about forging real partnerships, cutting through the noise, and creating standout moments that leave a mark. Based in Toronto, Matt lives with his wife and three kids and is a huge fan of soccer and basketball. Whether he’s tracking data or planning the next big activation, he’s always looking ahead—and making sure Hotel X stays ahead of the curve.