David studied film production at York U., worked in the film industry for 8 years, and then
left the industry to pursue an electrical apprenticeship. Shortly after becoming a licensed
electrician, David started his own electrical contracting company. In 2014, David partnered
with Manny Alter to form LEDdirect, a full service retrofit lighting company.
The success of the LED business was realized early, but also headed towards a global
crash within a short period as LEDs flooded the market. With sharp pricing decreases and
increased competition, David looked for a new niche market within the electrical field while
continuing to operate LEDdirect. Electric vehicle charging was identified as an evolving
new trend and EVdirect was formed. The goal was to rise above the competition by
introducing technology into the untapped MURB market. David is developing several
products and software applications for the EV sector and other markets.