Cullen Lee works at the forefront of the electric mobility transition, focused on how cities, organizations, and industries can move from intent to impact. His work spans both the public and private sectors, where he has helped design and implement electric vehicle ecosystems that not only expand access to charging and clean mobility, but fundamentally reshape how urban transportation evolves.
Cullen has played a leading role in advancing EV infrastructure, including spearheading the development of Toronto’s first municipal public charging network—a foundational milestone in the city’s sustainable transportation agenda. For Cullen, infrastructure is more than hardware; it is a catalyst for behavioral change, policy evolution, and meaningful reductions in the carbon footprint of urban transportation systems.
Previously, Cullen was instrumental at Mercedes‑Benz Canada, where he helped launch the company’s first all‑electric vehicle portfolio. His work supported the full EV lifecycle, including pricing strategy, market alignment, and the integration of connected services, helping push the boundaries of how automotive brands approach sustainability, data, and customer experience in the Canadian market.
Cullen’s approach to sustainable transportation is holistic, combining technological innovation, strategic partnerships, and data‑driven decision‑making. He is particularly adept at navigating complex regulatory environments and fostering collaborations that align mobility solutions with broader sustainability goals. As a speaker, Cullen brings a thoughtful, forward‑looking perspective, exploring how the EV transition represents not just a technological shift, but an opportunity to redesign transportation ecosystems for long‑term resilience, scale, and impact.
