Alexa is the Vehicle Line Manager for BEV and Commercial Vehicles, including the all-electric e-Transit van, at Ford of Canada. Her last 4 years in Marketing at Ford have been focused on vehicle electrification, launching Mustang Mach-E in Canada in 2020 and -Transit in 2022. She is passionate about the electric revolution and Ford’s great product lineup.
Prior to her current role, Alexa held numerous other positions at Ford of Canada in Finance, Government Relations, Sales, Customer Experience and Marketing. She has also been leading Women of Ford Canada as co-chair of the Employee Resource Group since 2017. Before joining Ford in 2009, following the completion of her Bachelor’s degree in Commerce from McGill University in Montreal, Canada.