Rideshare is doing more than electrifying. It’s charging up EV awareness. Today, one in four Uber riders experience their first EV ride through the platform, and drivers on Uber are switching to electric vehicles five times faster than the general public. Behind this momentum is a comprehensive strategy: pairing drivers with experienced EV mentors, and offering test drives, incentives, and leasing programs. Yet reaching Uber’s zero-emissions goal by 2040 is not something the company can achieve alone. It will take coordinated action across government, industry and nonprofit sectors to expand charging infrastructure, improve EV affordability and deliver targeted incentives for high-mileage drivers. Join Rebecca Tinnuci, the driving force behind Uber’s global electrification and sustainability strategy, for a look at what’s working globally—and what’s needed next to ensure this shift accelerates.